Three Reasons Why Your SEO Strategy Should Include YouTube

It is one thing to glibly state that social media websites will help you in link building activities. However, it is a completely different thing to prepare a step-by-step strategy that helps convert you planning to action. How can YouTube help you in your link building activities?

Well, it is important understand that YouTube is a combination of a search engine and a social media website. You can search for videos using keywords just as you use Google. Of course, the fact that Google owns YouTube means that these videos automatically get highlighted in Google results. Yet, there are many persons who prefer using in-site search provided by YouTube.

Search Engine + Social Media

YouTube is a social media website because it encourages people to interact on the website itself. Of course, people now prefer using Facebook, Twitter and other such solutions to share and highlight YouTube videos. However, it is possible to make use of the comments section to interact with the person who has uploaded the video and other individuals who have commented upon the same.

So, how exactly can you make use of this site to enhance your online presence? Uploading a video and including a link to your website in the description will automatically popularize your website amongst all those who view your video. Each and every like and share will result in the creation of a backlink. Liking the video may create only a no-follow backlink but it will still contribute to the search engine optimization of your website.

Boost PageRank

Those who embed your video on their websites will automatically play a role in increasing the search engine rankings of your webpage. If a website with a higher PR embeds the video, then you will automatically enjoy a significant increase in your own Google PR.

Now that these videos are being shared on social media websites, you can use the share to make your website popular amongst a larger audience. The fact that a particular video was shared on Facebook may show up in Microsoft’s Bing results. This might help you get in touch with those who may have otherwise not viewed your video.

Be Recognized As An Expert

As you post more videos, you can create a channel to cater specifically to those who follow videos on a regular basis. This will help you establish yourself as an authority in your area of expertise. This will work like a video version of Article Directories.

As your channel becomes popular, you will have subscribers who keep track of your latest updates and comment upon the same. You can take advantage of this subscriber base to enhance your social media standing as well.

As you can see, your strategy has to consider the fact that each and every attempt to popularize your website for search engines will automatically affect your social media standing. You should also focus on maximizing the linkage to ensure every effort yields results at multiple levels. We have just analyzed the impact of one website on your SEO strategy. Consider other websites like Facebook and Twitter and you will realize that the options and implications are virtually endless. youtube comment upvote

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